Black Buy Designs (BBD) is the first online directory that lists fashion designer brands created by Black designers. BBD was conceived over 20 years ago by ESSENCE Magazine’s former fashion and beauty coordinator, Unitra Renee. For years, Unitra envisioned a NEW MAINSTREAM after watching brilliant originators go unnoticed in contrast to those in the traditional fashion world. You are now witnessing the unfolding of that vision as we scale this platform to a marketplace of quality shopping for all your fashion needs. Our goal is to develop a high level of cooperative economics for fashionistas globally. Because you are mainstream’s trendsetter, we’ve created an online platform so you can shop within your own community while continuing to inspire the runway. BBD is a statement, a movement, and simply put… it is the answer to a call you made long ago as an en vogue shopper.